During last night’s photography class, my teacher said something that truly impacted me in a positive way. A student asked about how much he should be charging people for events. I find myself in the same situation, so this question was perfect.
The teacher said that we should not under charge even if we are still students. The reason is you don’t want to devalue your work. At the same time, we should not be over charge because we are still in the learning phase. The teachers said people don’t realize how much work goes into photography or any creative field.
When it comes to photography, customers don’t understand that the price you are quoting them is not only for the time spent taking photos, it also includes the hours spent doing the photo editing. Photo editing is a must, no image no matter how good your equipment maybe is ready out of camera, you need to edit it. Editing makes a huge difference colors are more vibrant, blemishes on the face are covered and the image is sharpened. Every step done in editing is with the sole purpose of presenting the best image possible to your customer.
The same applies for quotes I give for graphic design projects, it takes work and it takes time. I work full time as a designer for a company, but I am also a freelance designer, so I am working on projects on my free time, and time to everyone is valuable! My rates on design projects are on the low side compared to other designers, but I can see firsthand why they charge what they charge. They deserve it! You as an artist are providing them with a creative service.
So if you are a creative of some kind remember do not hesitate to charge what you in your heart feels like a fair rate for the work you can provide.
If you are interested in attending the free photography workshop you can check out the events page for dates, times and locations.