questions

How Do I Design – Thursday’s Designer Tip

GS_New

Hey guy!

Here is Thursday’s designer tip 🙂

When I create graphics my main design program is Adobe Illustrator. I use Illustrator because it creates vector files (a digital graphic file that its made up of many lines and curves or better known as paths). With a vector file you can stretch out your design as big or small as you want without losing resolution quality.

When I edit photos, I use Photoshop because PS creates a raster image (an image composed of pixels).

You can design in either programs, I just prefer Illustrator for designs and Photoshop for photos.

When I open up a new Illustrator file, I create the document using the final size of the project including the bleed when required.

1

Creating new doc sized at: 3.75″ X 2.25″

For example, a business card is 3.5” x 2” if it does not require a bleed I make my doc size 3.5” x 2”. If my card requires a bleed my doc size will be 3.75” x 2.25” giving me a .25” bleed for trimming. Inside the card I will also keep an inner safety border of .25” all around.

2

Example of doc with colored safety frame.

I work with layer so my first one is my safety border, you can use the guides in AI or I prefer to make a colored frame sized at .25” so its easier on my eyes. I will align the frame to the edges of the document. Next, I make sure to lock my guide layer so nothing is moved.

3

Layer 1: Guides (Locked) Layer 2: Artwork

My 2nd layer is my artwork layer, this one I will keep under my 1st layer. Once my design is complete, I group everything in the artwork layer and delete layer 1 (guides). I will select my artwork layer and outline all of my text and save the file as a PDF or EPS making sure to keep the original (not outlined) text file for future changes.

**It is important to outline your text because if you send your file to someone and they don’t have that fonts you used in your design installed the program will substitute the missing fonts with other font causing your design to look different.**

**Outlining the text makes the font an object and it will no longer be editable as far as characteristics for future use so make sure you keep the original file.**

I hope this helps you in some way. If it does let me know 🙂

Have a blessed day and let’s go out there and get creative!

Connect with me!

Twitter

Instagram

Facebook

LinkdIn

Flickr

email

Best Regards,

A.L. Designs

Advertisements

Life is about choices

Busy is a choice

Stress is a choice

Joy is a choice

IMG_7503

 

Life is about choices.

We make choices from the moment we wake up to the moment we go to sleep.

You have the choice of waking up grouchy or happy in the morning.

You have the choice of eating breakfast or not.

You have the choice of leaving to work on time or not.

You have the choice of putting in your best effort at work or not.

You have the choice to make an impact on others or not.

As you can see your day will be packed with many choices and each choice you make will determine the kind of day you will have.

I try to live each day as best as I possibly can by making the following choices:

#1 – I wake up early and I give thanks for another day of life.

#2 – I make a healthy breakfast (oatmeal) every morning and work on my freelance projects.

#3 – I leave to work on time so I can arrive 15-10 mins early.

#4 – I try to keep a positive attitude at work even when difficult & stressful tasks arrive.

#5 – I workout 6X a week to improve my health.

#6 – I try and have patients for myself and others around me.

This one is important because not everyone around you is trying to make the same positive choices as you. I am not perfect and I don’t expect others to be perfect, so patients is key.

So try and remember that positivity always wins and I guarantee you that you will start making better choices and your day will be filled with many blessings.

The choice is yours! Have a blessed day guys!

Lets connect!

Twitter

Instagram

Facebook

LinkdIn

Flickr

email

Best Regards,

A.L. Designs

Trade shows

IMG_5066

Is you company attending a trade show this year?

If so, let me help you design your materials.

From flyers, banners and giveaway items A.L. Designs has you covered!

View all my design services and contact me today for a quote.

I look forward to working with you this year! 🙂

Best,

A.L. Designs

2018: Another year of challenges

dsc_8060-copy

I want to try something new.

This year I have committed to writing down my goals daily in the AM and PM.

I have also written down all my general goals for 2018 in the areas of personal, health and finance.

I have committed to starting a vision board and to continuously update it.

I have written down how I want 2018 to look and feel, as well as my top priority for this year.

It’s seriously time to move!

It’s time to go out and change!

It’s time to go out and hustle!

I hope you all have a productive and successful new year.

Below is a list of a few questions I took the time to answer for myself. These might help you or someone else.

Fill them out today (copy & paste to a word doc).

_________________________________________________________________________________________________

How do you want 2018 to look and feel?

_____________________________________________________________________________________

_____________________________________________________________________________________

Who do you want to be in this upcoming year?

_____________________________________________________________________________________

_____________________________________________________________________________________

What do you want your days to look like?

_____________________________________________________________________________________

_____________________________________________________________________________________

What do you want to accomplish?

_____________________________________________________________________________________

_____________________________________________________________________________________

What is my top priority for 2018?

_____________________________________________________________________________________

_____________________________________________________________________________________

What do you need more of in your life / less of?

_____________________________________________________________________________________

_____________________________________________________________________________________

What are you not available for? (Negative peeps)

_____________________________________________________________________________________

_____________________________________________________________________________________

What is one thing that holds you back that you are willing to let go of?

_____________________________________________________________________________________

_____________________________________________________________________________________

 

What is 1 new habit that you will introduce to make yourself better?

_____________________________________________________________________________________

_____________________________________________________________________________________

 

Let me know your thoughts.

Best regards,

A.L. Designs

Facebook  |  Instagram  |  Twitter

Artists know your worth…

fullsizerender_1

During last night’s photography class, my teacher said something that truly impacted me in a positive way. A student asked about how much he should be charging people for events. I find myself in the same situation, so this question was perfect.

The teacher said that we should not under charge even if we are still students. The reason is you don’t want to devalue your work. At the same time, we should not be over charge because we are still in the learning phase. The teachers said people don’t realize how much work goes into photography or any creative field.

When it comes to photography, customers don’t understand that the price you are quoting them is not only for the time spent taking photos, it also includes the hours spent doing the photo editing. Photo editing is a must, no image no matter how good your equipment maybe is ready out of camera, you need to edit it. Editing makes a huge difference colors are more vibrant, blemishes on the face are covered and the image is sharpened. Every step done in editing is with the sole purpose of presenting the best image possible to your customer.

The same applies for quotes I give for graphic design projects, it takes work and it takes time. I work full time as a designer for a company, but I am also a freelance designer, so I am working on projects on my free time, and time to everyone is valuable! My rates on design projects are on the low side compared to other designers, but I can see firsthand why they charge what they charge. They deserve it! You as an artist are providing them with a creative service.

So if you are a creative of some kind remember do not hesitate to charge what you in your heart feels like a fair rate for the work you can provide.

If you are interested in attending the free photography workshop you can check out the events page for dates, times and locations.

Keep creating,

-Alondra

 

Motivation

FullSizeRender(1)

Everyone has moments in life where you just feel like giving up or not wanting to move forward. When we get in that funk, it is very important to do everything possible to quickly get out of it. Why? Because life is too short and beautiful to take for granted.

I will admit I’ve had my fair share of low moments, but I will quickly block the negative by thinking of all the positive in my life. I am healthy and alive; there are many people who are sick or have some physical limitations. That gets me thinking “Alondra, you have no illness, you have all of your limbs, you have a wonderful family, a place to sleep and a career you love.”

We live in a world that give the focus and spotlight to negativity, don’t believe me, just watch the news or go on social media. We see this daily 24/7 so we think it is OK to think negative about everything and everyone. We as a culture need to change, and start promoting positive actions and by doing so we will change the way we think and act. That in turn will help change your life.

When I cross paths with someone I smile and say hello, because you never know when that free yet simple smile will help brighten up someone’s day. Smiling also makes you feel happier. Another thing I do is I listen to motivation podcasts, because sometimes you have to hear it from someone that you are valuable and are capable of achieving anything. Books are another one of my favorite sources of staying inspired and motivated. There is so much information out there to learn from! So many different topics, so I encourage you to pick up a book and read 5 minutes or a few pages per day and you will see a difference, plus you will develop a positive habit (reading). Hobby’s are another great way to get creative and they are a wonderful way to relive some stress. Go hike, spend some time surround by nature.

Those are just a few ways that help me stay inspired. You might have other forms, but just remember that the best way to stay inspired, motivated and happy is to live life to the fullest in the most positive direction you can.